using technology to bridge the divide

about Randy Lioz and lioz consulting

Randy Lioz   |   Lioz Consulting, LLC
Americans of every stripe are seeing their relationships erode because of an inability to communicate about our different beliefs. That skill set is more important than ever, and while technology has contributed to this polarization, it can also serve to help us connect, and to bridge the divide.
Following a nearly two-decade career in the automotive industry, Randy Lioz began working with Braver Angels, a nonprofit focused on bringing disparate political voices together to help people connect across differences.

Beginning as an organizer and workshop moderator, Randy took on more and more roles within the organization, including writing, podcasting and web design, and he stepped up to serve as one of California's state coordinators, and then as the director of the California office. 

When the Covid pandemic hit, Randy shifted his focus, and took on the task of leading Braver Angels into the online environment as director of Online Experience. He helps to design online workshops, trains other leaders to moderate and support those workshops, and helps to guide the organization's strategy as it rises to the challenge of helping our nation reconnect and reestablish our relationships.

Randy continues to run his automotive consultancy, but has now shifted towards communication consulting, with an emphasis on using Zoom videoconferencing technology to enable groups to connect with their members in the most effective ways. 

He also writes for Braver Angels Media, speaks to groups about depolarization, and appears on the Braver Angels Podcast. 

Timeline

  1. -
    Zoom Event Coordinator / Consultant, Phans for Racial Equity (PHRE)

    Assist activist group with holding large-scale online events, including running advanced Zoom features (breakout rooms and polling) and setting up livestreams.

    Ongoing consulting around holding productive conversations around contentious issues in an online environment. 

  2. -
    Director, Online Experience, Braver Angels

    Leading Braver Angels' migration to online workshops, including building development, training and technology teams. 

  3. -
    HATCI Expert Panel Member, Lioz Consulting

    Prepare regular reports for Hyundai-Kia R&D center regarding market trends and opportunities, including segments, emerging tech, competitive environment and the alternative powertrain market. Includes both regular and ad hoc reports. 

  4. -
    Director, Better Angels California, Better Angels

    Led efforts to build a presence for Better Angels (since renamed Braver Angels) in California, focusing on outreach to more demographically and ideologically diverse audiences. 

  5. -
    Editor, Car-ED.com

    Write editorial content to put new vehicles on shoppers' lists, and to point out interesting and relevant trends to in-market auto shoppers. 

    Articles found here.

  6. -
    Manager, Sales Analytics Strategic Insights, Kelley Blue Book/Cox Automotive

    Led behavioral and attitudinal research on current and future automotive trends, ranging from segment shifts to technology, in support of sales team’s work with OEMs.

    Created and published Industry Roundup newsletter, enabling sales team to keep current with emerging industry trends and providing conversation starter material.

    Created Future of Automotive overview to raise awareness of major changes developing in industry, and Automotive 101 presentations and workshops to educate colleagues new to auto industry.

    Developed new ways to visualize data to vastly increase presentation impact, creating new KPIs requested by industry executives and generating new engagement from clients and agencies.

    Supported executive outreach team with insights and research, including development of keynote presentations for key industry thought leaders.

  7. -
    Automotive Columnist, Montecito Journal & Santa Barbara Sentinel

    Wrote columns focused on car culture and events around Santa Barbara and Montecito, including feature stories for bi-annual Montecito Journal magazine.

    Montecito Journal Column

    Santa Barbara Sentinel Column

  8. -
    Manager, Marketing & Communications, ALG, a TrueCar Company

    Increased ALG brand awareness through messaging, analysis and award usage; increased website traffic by ~50% YOY and created millions of dollars in exposure through earned media.

    Wrote content for internal/external partners, including TrueCar blog posts and AAA Atlantic article. Created regular Industry Reports, generating significant earned media for ALG.

    Created ALG’s presence on social media (Facebook, Twitter, LinkedIn). Maintained website and blog. Helped coordinate annual ALG reception; doubled reception size for ALG 50th anniversary.

    Directed the Residual Value Award process, managing the transition towards paid award usage and resulting in over $350,000 in 2013 revenue and over $600,000 in 2014, all virtually cost free.

  9. -
    Manager, Partner Development, ALG, a TrueCar Company

    Managed largest client relationships with automotive OEMs and increased both subscription and ad hoc client business.

    Spearheaded Project Menlo for ALG, convincing leadership to bring lean production and paired work concepts to forecasting processes.

  10. -
    Consulting Project Manager, ALG, a TrueCar Company

    Evaluated vehicles and launch/marketing plans for OEMs, giving recommendations to improve residuals and market success, leading to hundreds of millions of dollars of positive impact to client residual retention, and over $2 million in revenue for ALG.

  11. -
    Sr. Product Intelligence Analyst, GTB (Formerly JWT TeamDetroit)

    Developed product comparison stories for use in Ford advertising, managed creation of engineering affidavits, developed internal white papers and presentations to elucidate industry trends, published internal newsletter for Strategic Services group.

Proudest Accomplishment

Leading Braver Angels into the online environment for our depolarization workshops

Education Highlights

  • Masters of Business Administration (MBA)
    ross school of business, university of michigan
  • BA, Economics
    Duke university

Causes

  • Braver Angels
    a bipartisan movement to unify our divided nation, joining reds and blues in productive conversation

Location

United States

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