The automotive industry is navigating a period of exceptional change in how people get around and think about their relationship with vehicles. This calls for us to rethink our perspective on the business.
Led behavioral and attitudinal research on current and future automotive trends, ranging from segment shifts to technology, in support of sales team’s work with OEMs.
Created and published Industry Roundup newsletter, enabling sales team to keep current with emerging industry trends and providing conversation starter material.
Created Future of Automotive overview to raise awareness of major changes developing in industry, and Automotive 101 presentations and workshops to educate colleagues new to auto industry.
Developed new ways to visualize data to vastly increase presentation impact, creating new KPIs requested by industry executives and generating new engagement from clients and agencies.
Supported executive outreach team with insights and research, including development of keynote presentations for key industry thought leaders.
Write columns focused on car culture and events around Santa Barbara and Montecito, including feature stories for bi-annual Montecito Journal magazine.
Increased ALG brand awareness through messaging, analysis and award usage; increased website traffic by ~50% YOY and created millions of dollars in exposure through earned media.
Wrote content for internal/external partners, including TrueCar blog posts and AAA Atlantic article. Created regular Industry Reports, generating significant earned media for ALG.
Created ALG’s presence on social media (Facebook, Twitter, LinkedIn). Maintained website and blog. Helped coordinate annual ALG reception; doubled reception size for ALG 50th anniversary.
Directed the Residual Value Award process, managing the transition towards paid award usage and resulting in over $350,000 in 2013 revenue and over $600,000 in 2014, all virtually cost free.
Managed largest client relationships with automotive OEMs and increased both subscription and ad hoc client business.
Spearheaded Project Menlo for ALG, convincing leadership to bring lean production and paired work concepts to forecasting processes.
Evaluated vehicles and launch/marketing plans for OEMs, giving recommendations to improve residuals and market success, leading to hundreds of millions of dollars of positive impact to client residual retention, and over $2 million in revenue for ALG.
Developed product comparison stories for use in Ford advertising, managed creation of engineering affidavits, developed internal white papers and presentations to elucidate industry trends, published internal newsletter for Strategic Services group.